For founders & idea havers

You bring the idea.
We've built the rest — 15 times.

Startup app development without the agency theatre: a free 30-minute call, a discovery week capped at 2,000€, an MVP your first users can touch in weeks — and a price list you can read before we ever talk. You own the code from commit one and if it breaks in production, that's on us, free.

Get a demo Get your own offer page

9 YEARS · 15+ COMPANIES · APPS LIVE IN BOTH STORES · EU INVOICING · NDA-FRIENDLY

How it works

From napkin sketch
to app stores.

Three steps, each priced before it starts. No hourly black box.

01

A free 30-minute call — just talk

Tell us the idea. We listen, we ask the questions that hurt later if nobody asks them, then we point you the right way — sometimes that's "you don't need us yet" and that's fine. No deck, no pressure, no invoice.

Free · 30 minutes
02

Discovery week — the plan before the build

One fixed week of real work: the plan, the technical documentation and — when it helps — a clickable mockup or demo of your idea. Capped at 2,000€. If it shows the build is bigger than the budget, you found that out for 2,000€ instead of after six months — and the documentation is yours to take anywhere.

Fixed · 2,000€ max · 1 week
03

The offer, then the build

We review the discovery together and put a fixed offer on the real product — scoped to your business, not our wishlist. The build starts with a production-ready skeleton (first use cases live in 2–6 weeks), then two-week sprints with a demo every week. After launch, production errors are on us — fixed free, forever.

One fixed offer, scoped to your product

Founders we've built for

Three launches.
One expensive lesson.

Sketch → both stores

Trova Trails

A founder in Rome arrived with a concept on paper in 2022. One focused build later her treasure-hunt app was live on the App Store and Google Play — 150+ builds shipped since, still evolving today.

Read the story →
MVP → platform

BeDry

A validated MVP rebuilt cross-platform and grown for four years — same engineers, feature by feature, offer by offer. This is what "long-term" looks like when nobody is locked in.

Read the story →
Our own product

Apparel Meister

We put four years into our own cloud POS venture. We know what building a startup takes because we spend our own money doing it — and we're honest about what that taught us.

Read the story →
The honest one

EcoGofer — the one that didn't launch

Three apps, a 30-courier pilot, zero critical errors — and no go-to-market plan. A good product died quietly. We don't write go-to-market plans — but we will ask who is going to sell this, before you spend on building it.

Read the lesson →

Before you spend anything

See it built at
EM2 AI Studio.

Every founder starts the same way and it costs nothing: you explain the idea and watch it take shape on the screen in front of you — before a discovery week, before an invoice, before you commit to anything. The mockup is yours either way, whoever ends up building it.

  1. 01Book half an hour, or walk into the Kutina studio.
  2. 02Talk it through while an engineer builds it in front of you.
  3. 03Leave with the mockup and an honest answer — including “not yet”.
Get a demo at the Studio Or estimate it in 2 minutes

The estimator is the AI on its own, from a form — instant and nobody calls you. The session is the same tooling with an engineer in the room. Start with either, or send a brief instead.

Sit down with us
30 min
A working mockup and an estimate someone can defend. Free.
Or do it yourself
2 min
Seven questions, a rough range, your own offer page. Nobody calls you.
Either way
0€
And the mockup is yours, whoever ends up building it.

Founder questions

Asked by every founder,
answered honestly.

I'm not technical — is that a problem?
No — most of our founders aren't. The free intro call and the discovery week exist precisely to translate your idea into a plan and a fixed offer in plain language. You talk to the engineers building your product directly and the weekly demo means you always see where your money went.
How much does it cost to build an app?
The first 30-minute call is free and the discovery week is capped at 2,000€. Beyond that, no two products cost the same, so we don't publish brackets we would only have to walk back — the build is quoted as one fixed offer once discovery has defined it. The fastest route to a real number is the free call: we record it, build you a working mockup and hand back an estimate with the reasoning attached — yours either way. If you want a rough figure before booking anything, the two-minute estimator at EM2 AI Studio gives you one from a form.
Who owns the code — and my idea?
You do. Code, designs, infrastructure and accounts are yours from commit one, in writing — including everything from the discovery sprint even if you never build with us. NDA before the first call if you want one.
What if discovery shows my idea won't work?
Discovery will not tell you whether the market wants it — that is not ours to judge and anyone who promises otherwise is guessing. What it does tell you is what building it actually takes: the scope, the plan and a real number. Sometimes that is the useful bad news — what you described costs three times what you can spend and you found out for 2,000€ instead of after six months. The documentation is yours to take anywhere either way. Ask us about EcoGofer.
What happens after launch?
Errors in production are on us — fixed free, forever. New features and dependency updates are scoped and quoted as separate fixed offers, so there's no monthly retainer ticking while you sleep. When you hire your own team, you get a full walkthrough and documentation.

Send a brief

Tell us the idea.
We'll tell you the truth.

Two paragraphs are enough. First reply within 24h, usually same day — from our CEO, not a sales layer.

Križevačka 11, Osijek

Every brief is read by our CEO personally. NDA available on request. We use what you write here to reply and nothing else — privacy notice.

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