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        xmlns:xhtml="http://www.w3.org/1999/xhtml">
  <!-- Bilingual since 2026-08-06. Croatian is the default at the bare URL; English is under /en/.
       Every URL in a language cluster must list ALL alternates INCLUDING ITSELF — a cluster where
       one member omits an alternate is discarded by Google, which is the usual reason hreflang
       "does nothing". The same three pairs are also declared in each page's <head>; both places
       agreeing is deliberate belt-and-braces, not duplication to clean up.
       404.html is absent on purpose: it is noindex and has no canonical.
       lastmod is only bumped where content actually changed — faking it teaches crawlers to
       ignore the field. The /work/ pages carrying July dates are genuinely untouched in English;
       their Croatian editions get today's date as they are translated. -->
  <!-- Croatian (default) edition -->
  <url>
    <loc>https://em2.hr/</loc>
    <lastmod>2026-08-06</lastmod>
    <priority>1.0</priority>
    <xhtml:link rel="alternate" hreflang="hr" href="https://em2.hr/"/>
    <xhtml:link rel="alternate" hreflang="en" href="https://em2.hr/en/"/>
    <xhtml:link rel="alternate" hreflang="x-default" href="https://em2.hr/en/"/>
  </url>
  <url>
    <loc>https://em2.hr/studio/</loc>
    <lastmod>2026-08-06</lastmod>
    <priority>0.9</priority>
    <xhtml:link rel="alternate" hreflang="hr" href="https://em2.hr/studio/"/>
    <xhtml:link rel="alternate" hreflang="en" href="https://em2.hr/en/studio/"/>
    <xhtml:link rel="alternate" hreflang="x-default" href="https://em2.hr/en/studio/"/>
  </url>
  <url>
    <loc>https://em2.hr/studio/estimator/</loc>
    <lastmod>2026-08-06</lastmod>
    <priority>0.9</priority>
    <xhtml:link rel="alternate" hreflang="hr" href="https://em2.hr/studio/estimator/"/>
    <xhtml:link rel="alternate" hreflang="en" href="https://em2.hr/en/studio/estimator/"/>
    <xhtml:link rel="alternate" hreflang="x-default" href="https://em2.hr/en/studio/estimator/"/>
  </url>
  <url>
    <loc>https://em2.hr/startups/</loc>
    <lastmod>2026-08-06</lastmod>
    <priority>0.8</priority>
    <xhtml:link rel="alternate" hreflang="hr" href="https://em2.hr/startups/"/>
    <xhtml:link rel="alternate" hreflang="en" href="https://em2.hr/en/startups/"/>
    <xhtml:link rel="alternate" hreflang="x-default" href="https://em2.hr/en/startups/"/>
  </url>
  <url>
    <loc>https://em2.hr/work/digital-pricelist.html</loc>
    <lastmod>2026-08-04</lastmod>
    <xhtml:link rel="alternate" hreflang="hr" href="https://em2.hr/work/digital-pricelist.html"/>
    <xhtml:link rel="alternate" hreflang="en" href="https://em2.hr/en/work/digital-pricelist.html"/>
    <xhtml:link rel="alternate" hreflang="x-default" href="https://em2.hr/en/work/digital-pricelist.html"/>
  </url>
  <url>
    <loc>https://em2.hr/work/ecogofer.html</loc>
    <lastmod>2026-08-06</lastmod>
    <xhtml:link rel="alternate" hreflang="hr" href="https://em2.hr/work/ecogofer.html"/>
    <xhtml:link rel="alternate" hreflang="en" href="https://em2.hr/en/work/ecogofer.html"/>
    <xhtml:link rel="alternate" hreflang="x-default" href="https://em2.hr/en/work/ecogofer.html"/>
  </url>
  <url>
    <loc>https://em2.hr/work/espghan.html</loc>
    <lastmod>2026-07-09</lastmod>
    <xhtml:link rel="alternate" hreflang="hr" href="https://em2.hr/work/espghan.html"/>
    <xhtml:link rel="alternate" hreflang="en" href="https://em2.hr/en/work/espghan.html"/>
    <xhtml:link rel="alternate" hreflang="x-default" href="https://em2.hr/en/work/espghan.html"/>
  </url>
  <url>
    <loc>https://em2.hr/work/apparel-meister.html</loc>
    <lastmod>2026-07-13</lastmod>
    <xhtml:link rel="alternate" hreflang="hr" href="https://em2.hr/work/apparel-meister.html"/>
    <xhtml:link rel="alternate" hreflang="en" href="https://em2.hr/en/work/apparel-meister.html"/>
    <xhtml:link rel="alternate" hreflang="x-default" href="https://em2.hr/en/work/apparel-meister.html"/>
  </url>
  <url>
    <loc>https://em2.hr/work/bedry.html</loc>
    <lastmod>2026-07-09</lastmod>
    <xhtml:link rel="alternate" hreflang="hr" href="https://em2.hr/work/bedry.html"/>
    <xhtml:link rel="alternate" hreflang="en" href="https://em2.hr/en/work/bedry.html"/>
    <xhtml:link rel="alternate" hreflang="x-default" href="https://em2.hr/en/work/bedry.html"/>
  </url>
  <url>
    <loc>https://em2.hr/work/maxbet.html</loc>
    <lastmod>2026-07-09</lastmod>
    <xhtml:link rel="alternate" hreflang="hr" href="https://em2.hr/work/maxbet.html"/>
    <xhtml:link rel="alternate" hreflang="en" href="https://em2.hr/en/work/maxbet.html"/>
    <xhtml:link rel="alternate" hreflang="x-default" href="https://em2.hr/en/work/maxbet.html"/>
  </url>
  <url>
    <loc>https://em2.hr/work/trova.html</loc>
    <lastmod>2026-07-13</lastmod>
    <xhtml:link rel="alternate" hreflang="hr" href="https://em2.hr/work/trova.html"/>
    <xhtml:link rel="alternate" hreflang="en" href="https://em2.hr/en/work/trova.html"/>
    <xhtml:link rel="alternate" hreflang="x-default" href="https://em2.hr/en/work/trova.html"/>
  </url>
  <url>
    <loc>https://em2.hr/privacy.html</loc>
    <lastmod>2026-08-06</lastmod>
    <priority>0.3</priority>
    <xhtml:link rel="alternate" hreflang="hr" href="https://em2.hr/privacy.html"/>
    <xhtml:link rel="alternate" hreflang="en" href="https://em2.hr/en/privacy.html"/>
    <xhtml:link rel="alternate" hreflang="x-default" href="https://em2.hr/en/privacy.html"/>
  </url>
  <url>
    <loc>https://em2.hr/impressum.html</loc>
    <lastmod>2026-08-06</lastmod>
    <priority>0.3</priority>
    <xhtml:link rel="alternate" hreflang="hr" href="https://em2.hr/impressum.html"/>
    <xhtml:link rel="alternate" hreflang="en" href="https://em2.hr/en/impressum.html"/>
    <xhtml:link rel="alternate" hreflang="x-default" href="https://em2.hr/en/impressum.html"/>
  </url>
  <!-- English edition -->
  <url>
    <loc>https://em2.hr/en/</loc>
    <lastmod>2026-08-06</lastmod>
    <priority>1.0</priority>
    <xhtml:link rel="alternate" hreflang="hr" href="https://em2.hr/"/>
    <xhtml:link rel="alternate" hreflang="en" href="https://em2.hr/en/"/>
    <xhtml:link rel="alternate" hreflang="x-default" href="https://em2.hr/en/"/>
  </url>
  <url>
    <loc>https://em2.hr/en/studio/</loc>
    <lastmod>2026-08-06</lastmod>
    <priority>0.9</priority>
    <xhtml:link rel="alternate" hreflang="hr" href="https://em2.hr/studio/"/>
    <xhtml:link rel="alternate" hreflang="en" href="https://em2.hr/en/studio/"/>
    <xhtml:link rel="alternate" hreflang="x-default" href="https://em2.hr/en/studio/"/>
  </url>
  <url>
    <loc>https://em2.hr/en/studio/estimator/</loc>
    <lastmod>2026-08-06</lastmod>
    <priority>0.9</priority>
    <xhtml:link rel="alternate" hreflang="hr" href="https://em2.hr/studio/estimator/"/>
    <xhtml:link rel="alternate" hreflang="en" href="https://em2.hr/en/studio/estimator/"/>
    <xhtml:link rel="alternate" hreflang="x-default" href="https://em2.hr/en/studio/estimator/"/>
  </url>
  <url>
    <loc>https://em2.hr/en/startups/</loc>
    <lastmod>2026-08-06</lastmod>
    <priority>0.8</priority>
    <xhtml:link rel="alternate" hreflang="hr" href="https://em2.hr/startups/"/>
    <xhtml:link rel="alternate" hreflang="en" href="https://em2.hr/en/startups/"/>
    <xhtml:link rel="alternate" hreflang="x-default" href="https://em2.hr/en/startups/"/>
  </url>
  <url>
    <loc>https://em2.hr/en/work/digital-pricelist.html</loc>
    <lastmod>2026-08-04</lastmod>
    <xhtml:link rel="alternate" hreflang="hr" href="https://em2.hr/work/digital-pricelist.html"/>
    <xhtml:link rel="alternate" hreflang="en" href="https://em2.hr/en/work/digital-pricelist.html"/>
    <xhtml:link rel="alternate" hreflang="x-default" href="https://em2.hr/en/work/digital-pricelist.html"/>
  </url>
  <url>
    <loc>https://em2.hr/en/work/ecogofer.html</loc>
    <lastmod>2026-08-06</lastmod>
    <xhtml:link rel="alternate" hreflang="hr" href="https://em2.hr/work/ecogofer.html"/>
    <xhtml:link rel="alternate" hreflang="en" href="https://em2.hr/en/work/ecogofer.html"/>
    <xhtml:link rel="alternate" hreflang="x-default" href="https://em2.hr/en/work/ecogofer.html"/>
  </url>
  <url>
    <loc>https://em2.hr/en/work/espghan.html</loc>
    <lastmod>2026-07-09</lastmod>
    <xhtml:link rel="alternate" hreflang="hr" href="https://em2.hr/work/espghan.html"/>
    <xhtml:link rel="alternate" hreflang="en" href="https://em2.hr/en/work/espghan.html"/>
    <xhtml:link rel="alternate" hreflang="x-default" href="https://em2.hr/en/work/espghan.html"/>
  </url>
  <url>
    <loc>https://em2.hr/en/work/apparel-meister.html</loc>
    <lastmod>2026-07-13</lastmod>
    <xhtml:link rel="alternate" hreflang="hr" href="https://em2.hr/work/apparel-meister.html"/>
    <xhtml:link rel="alternate" hreflang="en" href="https://em2.hr/en/work/apparel-meister.html"/>
    <xhtml:link rel="alternate" hreflang="x-default" href="https://em2.hr/en/work/apparel-meister.html"/>
  </url>
  <url>
    <loc>https://em2.hr/en/work/bedry.html</loc>
    <lastmod>2026-07-09</lastmod>
    <xhtml:link rel="alternate" hreflang="hr" href="https://em2.hr/work/bedry.html"/>
    <xhtml:link rel="alternate" hreflang="en" href="https://em2.hr/en/work/bedry.html"/>
    <xhtml:link rel="alternate" hreflang="x-default" href="https://em2.hr/en/work/bedry.html"/>
  </url>
  <url>
    <loc>https://em2.hr/en/work/maxbet.html</loc>
    <lastmod>2026-07-09</lastmod>
    <xhtml:link rel="alternate" hreflang="hr" href="https://em2.hr/work/maxbet.html"/>
    <xhtml:link rel="alternate" hreflang="en" href="https://em2.hr/en/work/maxbet.html"/>
    <xhtml:link rel="alternate" hreflang="x-default" href="https://em2.hr/en/work/maxbet.html"/>
  </url>
  <url>
    <loc>https://em2.hr/en/work/trova.html</loc>
    <lastmod>2026-07-13</lastmod>
    <xhtml:link rel="alternate" hreflang="hr" href="https://em2.hr/work/trova.html"/>
    <xhtml:link rel="alternate" hreflang="en" href="https://em2.hr/en/work/trova.html"/>
    <xhtml:link rel="alternate" hreflang="x-default" href="https://em2.hr/en/work/trova.html"/>
  </url>
  <url>
    <loc>https://em2.hr/en/privacy.html</loc>
    <lastmod>2026-08-06</lastmod>
    <priority>0.3</priority>
    <xhtml:link rel="alternate" hreflang="hr" href="https://em2.hr/privacy.html"/>
    <xhtml:link rel="alternate" hreflang="en" href="https://em2.hr/en/privacy.html"/>
    <xhtml:link rel="alternate" hreflang="x-default" href="https://em2.hr/en/privacy.html"/>
  </url>
  <url>
    <loc>https://em2.hr/en/impressum.html</loc>
    <lastmod>2026-08-06</lastmod>
    <priority>0.3</priority>
    <xhtml:link rel="alternate" hreflang="hr" href="https://em2.hr/impressum.html"/>
    <xhtml:link rel="alternate" hreflang="en" href="https://em2.hr/en/impressum.html"/>
    <xhtml:link rel="alternate" hreflang="x-default" href="https://em2.hr/en/impressum.html"/>
  </url>
</urlset>
